Making Skorcard more discoverable and desirable inside Skorlife app
Skorlife is a credit score app under Skor Technology, also promotes Skorcard as part of its ecosystem. This project aimed to boost Skorcard’s awareness and conversion within the app. The work was done in two phases: adding an entry point (Q3) and revamping the Skorcard page (Q4).
I translated PRDs into design, created animated prototypes, and collaborated with PMs and developers to ensure a smooth launch.
Timeline
Q3 - Q4 2025 (Aug - Oct 25)
Role
Product designer
Product
App
Skills
Product thinking・ UX & UI design ・ Collaboration ・ Interactive prototyping ・ Design QA support
Team
Product manager ・ Design lead ・ Developers ・ UX writer ・ Stakeholders (co-founder)
When a product looks like an ad
Skorcard’s conversion dropped by 61% after switching to an ad like lead gen style on the homepage, causing users to overlook it. The Skorcard page also lacked clear value communication, resulting in lower engagement within the Skorlife app.
So, what do we need to aim?
🗓️ Focus by phase
Q3: add a subtle entry point to spark curiosity without looking promotional.
Q4: revamp the Skorcard page to clarify messaging, simplify content, and enhance visual storytelling.
👥 User goal
Help users understand Skorcard’s value quickly and feel curious to explore without feeling “sold to.”
🎯 Business goal
Increase awareness and conversion by making Skorcard easier to discover and more engaging to explore.
Big question
Q3 - Add a subtle entry point
✨ How might we make Skorcard feel discoverable and trustworthy without resembling an ad?
Q4 - Revamp the Skorcard page
✨ How might we communicate Skorcard’s value clearly and quickly?
Benchmark analysis
Q3 - add a subtle entry point
From the design brief, the goal was simple to add a “New” label in the Skorcard menu and an entry point on the homepage. I benchmarked in app banners to learn how products can stand out without feeling like ads and found that.
Using brand colors and illustration style helps the banner feel native to the app.
Minimal text and clear illustrations that convey the message instantly, so users don’t have to guess what the banner is about.
Adding subtle micro animations (inspired by apps like Gojek and Traveloka) can naturally draw attention without feeling pushy.
Q4 - revamp the Skorcard page
the marketing team requested a more dynamic page. We used a card shuffle animation as the hero element, followed by concise sections highlighting key offers: overview, welcome bonus, rewards, and app showcase. I referenced Tiket.com as a benchmark since it uses a similar card shuffle animation effectively.
What we built
Clearer storytelling & information hierarchy
Redesigned the entry point and Skorcard page to feel integrated, not like ads & Users can now instantly understand what Skorcard is and why it matters through a clear, scannable layout and concise messaging.
Engaging motion & visual wow effect
Added subtle banner animation and a card shuffle hero motion to make the experience lively perceived quality, helping the product feel more premium and trustworthy — key for a financial product.
What we achieved
Numbers are omitted and rounded up due to NDA
Q3 - add a subtle entry point
+65%
CTR increase on homepage and navigation within two weeks.
+60%
higher conversion rate compared to the previous leadgen campaign.
+34%
higher user trust (10 users) vs. previous campaign.
Q4 - revamp the Skorcard page
📅 First 24 hours
+166%
increase in application starts
+200%
increase in completions
+300%
rise in pre approvals — the highest since launch
📈 Two weeks post launch
+27%
higher CTR on the Skorcard page vs. September baseline
+47%
increase in Skorcard downloads, showing stronger user intent
2×
faster funnel progression, even before external campaigns began
Key learnings
This project showed me how design can directly shape business outcomes, through visuals, clarity, and collaboration. Working across two phases challenged me to balance different perspectives: business goals, marketing narratives, and user trust. I learned that subtle, clear, and intentional communication often works better than loud promotion, especially for financial products.
“Good design doesn’t need to shout, it just needs to speak with clarity and purpose.”
