Project Overview
Client ask to designed a responsive website for Luceria Gelato, focusing on enhancing digital presence, providing company information, and attracting investors. Collaborating with a graphic designer and brand manager, we created assets and gathered data for gelato descriptions and nutrition facts. Luceria Gelato offers delicious, low-calorie options, driven by our passion for high-quality gelato and belief in food's positive impact on lives.
Generating Ideas
After consulting with the client, I conducted research on ice cream and gelato websites to inform our design direction, establishing the website structure and determining the desired look and feel. With input from the client, I envisioned the product's architecture, facilitating content determination. Also i do brainstorming on what keyword describe Luceria's brand identity, it help me to determine graphic element on the website.
😁 💖
Joy & happiness
🌤️ 🌱 🌍
Sky, nature, & world
🍥 🎨
Swirl & decorative
Impactful and Engaging Landing Page
The landing page features essential details like product offerings, brand strengths, store locations (online and offline), testimonials, and B2B/bulk order information. These elements distinguish Luceria from competitors, instill trust among users and B2B clients, and showcase Luceria's offerings comprehensively.
The Challanges
The challenges I face include occasional delays in client response, waiting for graphic assets from the graphic team, conducting thorough QA checks across desktop, mobile, and tablet devices, and finding alternative solutions to developer restrictions while ensuring optimal user experience.
Result
The client is thrilled with the result as it aligns perfectly with their branding and simplifies communication with customers, clarifying Luceria's offerings and building trust in the brand. The website also serves as a comprehensive company profile, providing valuable insights for potential investors. Additionally, it enables SEO tracking, empowering the client to optimize marketing strategies based on user search trends.
***The website development is currently underway
Things That I Learn
Good quality graphic asset are really important! With this project, it's make me realize how important the quality of graphic asset, because majority of the website is graphic asset (illustration, banner, photos, etc).
Branding & find unique graphic element! Finding keyword that represent Luceria is the key to find unique graphic element & to find good inspiration we must look to all reference. Not just website reference, but photography, nature, graphic design, etc. It's help us differentiate & make the website more timeless than following the current trend.
